BOULEVARD BEAUTY BECKONS !
There’s a NEW Boulevard Arena in Bayonne, N.J. today, and it is rapidly gaining a fabulous reputation as ‘ The most beautiful rink in America.’ The complimentary description came as an expression of delight from the lips of one of the first visitors to the NEW Boulevard Arena. – And because it seems to be a most accurate description, it has become as popular as a vanilla ice cream cone. The transformed Boulevard Arena re-opened its doors on Thursday evening, September 14th, after having been closed since the end of June. The extensive changes that had been made in both the exterior, and especially the interior of Boulevard Arena, brought exclamations of amazement from the ‘first niters’ and have attracted a host of delighted patrons ever since to revel at ‘the most beautiful rink in America’.
Approaching the rink, the all new aluminum front is the first eye catcher, and gives Boulevard’s exterior a decisive ‘face lifting’. Immediately noticeable upon entering is the dazzling glass cloth ceiling that has been installed, replacing the drab old ceiling. The glass cloth ceiling has the combined advantage of beauty and safety, since glass cloth is absolutely fireproof.
The position of the organ has been changed. It is been taken from its former second floor location over the lobby and placed on one of the exotic twin stages at the far end of the rink. The stages are so richly decorated with striking fabrics, gleaming colored mirrors and luxurious leatherette paneling, that they exceed the beauty of the most luxurious night clubs.
Color and lighting have also been used to bring dramatic and effective beauty. The side walls of the rink are elegantly decorated, and they shown off to the best advantage by indirect cove-lighting. The description, “The most beautiful rink in America.” Is certainly an accurate one.
Boulevard Arena has now resumed its full schedule with sessions nightly excepting Monday, and its famous “Two in One Night” on Friday nights. This features roller skating from 7:30 to 10:30 and Ballroom Dancing from 10:30 to midnight to the music of Frank Bederka and the ‘Boulevardiers’.
Reprinted from AOW monthly news – October 20, 1950
